As a classic timepiece showing the heritage of the brand's motorsports, the TAG Heuer Carrera series is well-known for its classic chronographs with both sporty and elegant style. More than sixty years ago, the visionary Jack Heuer launched the TAG Heuer Carrera series of watches. Since then, this series of watches has become a masterpiece that can be recognized at a glance with its simple and smooth lines and balanced proportions, and has become one of the classic timepieces in one fell swoop.
At that time, out of his love for simple and pure style and modern design, Mr. Jack Heuer wanted to create a TAG Heuer Carrera series chronograph with a simple design and a balanced proportion. The concise design and balanced proportions are the characteristics that a high-quality chronograph should have in the eyes of a racer, because they need to be able to read the time at a glance in a fierce race. In 1962, Mr. Jack Heuer, then CEO of TAG Heuer, learned about the well-known Carrera Panamericana-one of the most dangerous motorsports in the world. The Spanish "Carrera" means road, race, occupation or profession. When Jack Heuer heard of "Carrera", he became very interested in it, thinking that it would undoubtedly be the ideal choice for a new watch name.
Mr. Nicholas Biebuyck, Heritage Director of TAG Heuer, said: “TAG Heuer’s pursuit of convenience in reading began in 1958. At that time, Mr. Jack Heuer regrettably fell from first to third in a Swiss rally. , The reason was that he could not accurately read the time on the dashboard timer. After that, Mr. Jack Heuer decided to focus on and overcome this problem. Based on his love for modern design, he created a watch with outstanding legibility . And this is the reason why the appearance of the Carrera series launched in 1963 is completely different from other watches produced by the brand before. It can be seen that the Carrera series focuses on beautiful proportional design and appearance. Its use is very different. Concise and crisp design language, only three lines of text are presented on the dial: Carrera, Heuer and Swiss Made, so as to avoid the risk of the wearer being unable to read accurately or distracting during extreme driving due to extra decorations."
In 2021, the brand-new replica TAG Heuer Carrera series three-hand watch will be launched dazzlingly, following the time philosophy at the beginning of the brand's founding, and giving new connotations to the TAG Heuer Carrera series with profound heritage. While adding a sense of modernity, the new watch also incorporates the same passion for watchmaking, aiming to create stunning timepieces with outstanding readability for riders and even all wearers of this legendary timepiece. In the past century, TAG Heuer has flourished under the continuous encouragement of this commitment.
